Our Brand & Founder's Story

Nearly a decade ago I had a vision. It involved books being distributed all around the world. At the time I had no idea what those books were or even why I was envisioning them. All I knew was that it was something I was to follow…to hold to…to pursue. It was my future, and I needed to find out what that future held.

I suppose when I think about it, I’ve always been a bit of a dreamer. I’ve certainly never lacked in the imagination department. And I’ve always been the type who wanted to better myself. To make tomorrow a little bit better than today. Back in the day, I’d read hundreds of self-help books, attended seminars, watched all the DVDs and listened to countless CDs. I was thirsty for knowledge and eager to achieve the results all those great resources promised.

Yet, no matter how many books I read, events I attended or inspirational talks I watched or listened to, I never seemed to actually get the results I wanted. Every day – despite my good intentions – was very much like the day before and I found that as time went by, I was no closer to that “better me” I longed to reach.

That’s when I had an epiphany, and it all started with that vision of books. I realized that I could study every self-help guru on the planet and meditate on everything I’d learned over the years, but unless I actually took that information and put it into action, I was never going to get anywhere. That was when I discovered the power of applied knowledge.

I decided the first step was to write down my vision. That made it a little more real. I still didn’t have any idea what it meant, but now that I’d documented it, at least I had something to work with. Then, I started tapping into the information I’d collected over the years and applying it to my vision. I started journaling, every day. It really was that simple.

But I’ll be honest – it wasn’t easy, by any means. Working toward a vision that was so vague even I wasn’t sure what it meant – that’s tough. But I never gave up. I held to that dream. I applied the knowledge I’d gained through all those self-help resources and I kept pushing forward, through all the twists and turns and the highs and lows.

Along with my journaling, I started creating a kind of daily ritual of 7 or 8 things I did every single day towards my personal growth and setting daily goals. Most of the time, they were small and relatively easy to achieve. The truth is, it didn’t matter what those goals were. What mattered was that I was holding myself accountable. I was embracing my vision and exploring where it led me.

And guess what? It worked. I used my same daily ritual that I used to create results and put it into a practical guide that other's could use and benefit from. 

Fast forward to today and Dailygreatness is a wildly successful concept that has been featured in magazines such as Cosmopolitan, Elle and Women’s Health, is stocked in some of the world's most respected bookstores, gyms, and yoga studios and recommended by life coaches, professors, and CEOs around the world. Our unique series of lifestyle journals are designed to help you tap into your potential, explore the creative process and apply those self-help concepts in a practical and productive way. They cover everything from wellness and yoga to parenting and business, helping you define your goals and work toward them, one day at a time. 

Our journals are now distributed and shipped to over 137 countries around the world and the best part is, we receive the most amazing success stories from our customers who love and benefit from using them year after year. 

Why am I so passionate about the Dailygreatness concept? Because I know for a fact it works. It’s how I recreated my life and developed my entire business concept. More importantly, it’s how I turned that fleeting vision I had nearly a decade ago into a reality. And I know that if I can do it, you can too. My hope is that our Dailygreatness Journals become a tool that will help you discover, plan and execute your vision so that you too can ultimately live the life you’ve always dreamed of. 

Whatever you do, I encourage you to be open to your visions and to trust the creative process, no matter where it leads you, and more importantly -- to take action. You might just find that soon you'll be writing your very own success story. 

Lyndelle Palmer Clarke

Lyndelle Palmer Clarke is the founder of Dailygreatness, the author of the Dailygreatness Journals inspiring you to be your own guru and Rocking Fit a 12-week holistic training program designed especially for women.




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